Making AI feel human, useful, and safe.
Most Certainly Try helps people and teams make sense of AI without losing the human part.
I help people feel less overwhelmed by AI. Through clear strategy, plain language workshops, practical prompt libraries, and human technology storytelling, I turn confusing tools into something people can understand, trust, and actually use.
AI is moving fast. Most people do not need more hype, more jargon, or another tool list they will never use. They need someone who can slow the room down, explain what the technology is actually doing, and turn confusion into useful next steps.
What I do for tech
I help teams, founders, agencies, and curious professionals turn AI from a vague pressure into something people can understand, use, and talk about clearly.
AI communication strategy
Messaging, positioning, explainers, and product narratives that make AI capabilities feel useful instead of intimidating.
Plain-English AI workshops and training
Practical sessions that help non-technical teams try AI tools, ask better questions, understand risks, and build useful judgment.
Prompt libraries and AI adoption
Guides, workflows, prompt libraries, internal documentation, and decision frameworks people can actually use after the meeting ends.
Human-centered technology storytelling
Campaigns, content, and experiences that connect new technology to curiosity, confidence, and everyday human benefit.
Why I can translate this
I have spent more than 20 years sitting between technical teams, business leaders, creative teams, and the people expected to use whatever got built.
That work has crossed digital transformation, regulated financial technology, healthcare communications, mobile product launches, technical documentation, retail experience, live activations, and social strategy.
The common thread is translation: turning complicated systems into clear language, useful decisions, and experiences people can actually trust.
Hire me for this
If your audience needs to understand AI without pretending it is magic, I can help shape the message, the training, the workflow, or the story.
AI communications and product narrative
For teams that need to explain what an AI feature does, who it helps, what users should trust, and where human judgment still matters.
AI training for non-technical audiences
For groups that need a calm, practical introduction to AI tools, prompts, risks, and everyday use cases.
Prompt libraries and enablement materials
For organizations that want reusable prompts, workflows, internal guides, and clear examples people can return to after training.
Create AI optimized across all social channels
I can quickly produce a media plan, assets, and copy for:
Facebook
Instagram
LinkedIn
Medium/Substack
Nextdoor
Pinterest
Product Hunt
Reddit
Threads
TikTok
X
YouTube
Proof from the work
My AI work is built on a longer career translating complex systems for real people, regulated environments, and cross-functional teams.
Morgan Stanley / E*TRADE
Challenge: Help people navigate complex technology, risk, compliance, and operational change during enterprise transformation.
Translation work: Turned system details, lifecycle gates, onboarding needs, and internal process changes into clearer documentation, training, websites, and stakeholder communication.
AI relevance: The same skill AI teams need now: make complicated technology understandable enough for people to trust and use.
Healthcare and social communication
Challenge: Make health and purpose-driven topics clear, responsible, and engaging across fast-moving social platforms.
Translation work: Supported regulated healthcare content across Meta, Instagram, X, TikTok, Nextdoor, and YouTube while collaborating with strategy, creative, account, and compliance teams.
AI relevance: Strong AI communication needs the same guardrails: clarity, accuracy, audience empathy, and trust.
Kappa Toys and brand activations
Challenge: Turn beloved brands and fandoms into live moments people wanted to join, share, and remember.
Translation work: Built repeatable retail experiences, pop-ups, events, vendor partnerships, and social activations across major U.S. markets.
AI relevance: Adoption is not just information. It is experience design: people try new things when the entry point feels inviting.
About Ilana
I am a human-centered AI storyteller and strategic growth leader with 20+ years of experience translating complex technology, regulated information, product work, and brand experiences into language people can use.
My background moves across technical writing, mobile product launches, digital program management, enterprise systems, healthcare communications, social strategy, retail experiences, and live activations. That mix is the point: AI does not live in one department. It touches how people decide, communicate, learn, work, buy, share, and trust.
Most Certainly Try is where I turn that experience into plain-English AI guidance, prompt libraries, workshops, and creative experiments for people who want to be capable without pretending they are not overwhelmed.
Contact me about AI communications, workshops, or consulting
Start with this idea
AI is not magic. It is a very confident drafting partner.
The first thing I want new users to understand is that AI answers are not finished truth. They are drafts, guesses, patterns, summaries, and suggestions.
That is still incredibly useful if you know what job you are giving the tool. Use AI to get unstuck, organize your thinking, compare options, rewrite rough language, and surface questions you might have missed. Then bring your judgment back into the room.
That is the real skill: not sounding more like AI, but using AI to sound more like a clearer version of yourself.